Privacy Policy
Introduction
This Privacy Policy will help you understand what information we collect from you and process using this website, how we obtain it, and what choices and rights you have about your personal data.
When we refer to “WeBuild-AI” within this Privacy Policy, we are referring to the company WeBuild-AI Limited of registered address: 1 Poultry, London EC2R 8EJ; plus the associated websites, and any associated services or features which may be made available to you from this website.
Data Protection Framework
WeBuild-AI is based within the United Kingdom, and as such have aligned our Privacy Policy with the EU General Data Protection Regulation (GDPR) which came into effect on 25th May 2018, under the supervision of the ICO within the UK.
1. OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION
- User privacy and data protection are human rights.
- Personal data is a liability, it should only be collected, processed and stored when absolutely necessary, and should be protected with adequate security measures.
- We will never sell, rent or otherwise distribute or make public your personal information.
2. RELEVANT LEGISLATION
Along with our business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:
- UK Data Protection Act 2018 (DPA)
- EU Data Protection Directive 2016/680 (DPD)
- EU General Data Protection Regulation 2016/679 (GDPR)
- Australian Privacy Act 1988 (APA)
- Privacy and Electronic Communications Regulations 2003
- California Consumer Privacy Act
This site’s compliance with the above legislation, all of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection owner (details of whom can be found in section 17) for clarification.
3. CUSTOMER AND CITIZEN DATA
You may decide to send us your personal information via this website if you are seeking more information, requesting to attend one of our events, or for other similar purposes. Your decision to disclose your personal data is entirely voluntary, and by doing so, you are providing us with specific consent to use your personal data only for the purposes for which you have disclosed it to us.
WeBuild-AI may access and use your Customer Data only for the purposes for which you have submitted it to us to (a) provide information to you, (b) make contact with you, (c) provide services to you, or (d) maintain the operations and security of the website and services we provide to you. We will not use your personal information for any other purposes, for example the communication of marketing material (where there is no legitimate business interest), unless we have your specific consent to do so.
We will at all times handle and store your personal data in accordance with industry best practice aligned with ISO27001 and ISO8000, the international standards for information security. This includes the activities and procedures undertaken by our own personnel and authorised third parties (see Section 11), and the technical controls which we have implemented to prevent unauthorised access, compromise or theft of information from our applications, supporting computer systems and premises.
4. SENSITIVE PERSONAL DATA
GDPR specifies a set of personal data categories which are considered to be “sensitive”, and which require special consideration by Data Controllers. This website and any services available from this website, and also any supporting Data Privacy Impact Assessments do not knowingly collect or process any sensitive personal data.
5. CHILDREN’S PERSONAL DATA
This website, and any services available from this website, are not directed to children under the age of 13. If you learn that a child under the age of 13 has provided us with their personal information without having parental consent, please contact the WeBuild-AI Data Protection Owner on dpo@webuild-ai.com immediately (refer to Section 17 for more detail) so that we can take appropriate action.
6. CUSTOMER AND CITIZEN DATA RIGHTS
Your rights on the information we hold about you
You have certain rights in relation to personal information we hold about you. Details of these rights and how to exercise them are set out below. We will require evidence of your identity before we are able to act on your request.
Right of Access
You have the right at any time to ask us for a copy of the personal information about you that we hold. Where we have good reason, and if the GDPR permits, we can refuse your request for a copy of your personal information, or certain elements of the request. If we refuse your request or any element of it, we will provide you with our reasons for doing so.
Right of Rectification
If personal information we hold about you is not accurate, out of date or incomplete, you have a right to have the data rectified, updated or completed. You can let us know by contacting us.
Right of Erasure
In certain circumstances, you have the right to request that personal information we hold about you is erased e.g. if the information is no longer necessary for the purposes for which it was collected or processed or our processing of the information is based on your consent and there are no other legal grounds on which we may process the information.
Right to Object to or Restrict Processing
In certain circumstances, you have the right to object to our processing of your personal information by contacting us. For example, if we are processing your information on the basis of our legitimate interests and there are no compelling legitimate grounds for our processing which override your rights and interests. You also have the right to object to use of your personal information for direct marketing purposes.
You may also have the right to restrict our use of your personal information, such as in circumstances where you have challenged the accuracy of the information and during the period where we are verifying its accuracy.
Right of Data Portability
In certain instances, you have a right to receive any personal information that we hold about you in a structured, commonly used and machine-readable format.
You can ask us to transmit that information to you or directly to a third party organisation.
The above right exists only in respect of personal information that:
- you have provided to us previously; and
- is processed by us using automated means.
While we are happy for such requests to be made, we are not able to guarantee technical compatibility with a third party organisation's systems. We are also unable to comply with requests that relate to personal information of others without their consent.
You can exercise any of the above rights by contacting us using any of the methods in the Contact section below.
Consent
To the extent that we are processing your personal information based on your consent, you have the right to withdraw your consent at any time. You can do this by using the details in Section 17 below Contacting WeBuild-AI.
Most of the above rights are subject to limitations and exceptions. We will provide reasons if we are unable to comply with any request for the exercise of your rights.
If you are unhappy about our use of your personal information, you can contact us using the details in Section 17 below. You are also entitled to lodge a complaint with the UK Information Commissioner’s Office using any of the below contact methods:
Telephone: 0303 123 1111
Website: https://ico.org.uk/concerns/
Post: Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
You may prefer to, and are entitled to, lodge a complaint with a different supervisory authority in a country of your choice. A list of European Supervisory Authorities is available here: http://ec.europa.eu/justice/da...
7. DATA BREACHES
We will report any relevant data breach to any of our third party data processors, data subjects and relevant authorities within 72 hours of becoming aware of the breach, where feasible.
8. DATA CONTROLLER
The Data Controller of the data gathered through this website is:
WeBuild-AI Limited, a UK Private limited Company with company number: 15596101
Whose registered office is:
1 Poultry, London EC2R 8EJ
9. PERSONAL INFORMATION THAT THIS WEBSITE COLLECTS AND WHY WE COLLECT IT
This website collects and uses personal information for the following reasons as listed in the sub-sections below.
We will retain data for the following periods, based on these source types:
- Record sourced with consent: For lifetime of company
- Contact previously sourced with legitimate interest: 3yr since last activity
- Passively sourced record: 1 month or convert to consent
9.1 Site visitation tracking
Google Analytics
Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.
Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. We consider Google to be a third party data processor (see section 11 below).
GA makes use of cookies, details of which can be found on Google’s developer guides. FYI our website uses the analytics.js implementation of GA.
Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
Mailchimp
We use Mailchimp forms on the website for users to submit info in order to download white papers, register for WeBuild-AI hosted events/webinars, signing up to our email newsletters, and for submitting a 'Get In Touch' enquiry.
On the 'Get In Touch' enquiry Mailchimp form, the user has the option to tick the "I would like to receive marketing communications regarding WeBuild-AI news, services and events" checkbox if they wish, or alternatively the user can choose to leave this checkbox blank
On the Download White Paper/E-Books Mailchimp forms, Event/Webinar Mailchimp forms, and signing up to our email newsletter Mailchimp forms - WeBuild-AI takes these form submissions as legitimate business interest for the contact information you provide to us, to contact you about WeBuild-AI news and content. You may unsubscribe from these communications at any time, by using the unsubscribe links contained in any such email, or by requesting removal via email to dpo@WeBuild-AI.com
We also use Mailchimp for our Marketing Automation system, for sending marketing communications regarding WeBuild-AI news, services and events to subscribers. You may unsubscribe from these communications at any time.
We consider Mailchimp to be a third party data processor (see section 11 below). Mailchimp data also syncs with our Salesforce CRM, which is what we use for CRM services (also a third party data processor - see section 11 below).
What Types of Information Does Mailchimp Collect?
- Personal Data: “Personal Data” is information that, directly or indirectly, identifies you or another individual and which may include: name, title, company name, job function, expertise, postal address, telephone number, email address (i.e. can be entered through a Mailchimp form on the website when downloading white papers, registering for an event or webinar, or filling in a 'Get in Touch' form). Additionally, personal data may include browser and device information (including IP Address), and information collected through cookies and other similar technologies. If you submit any Personal Data (e.g. through a Mailchimp form) relating to other people to Mailchimp or to Mailchimp’s service providers in connection with the Sites, you represent that you have the authority to do so and to permit Mailchimp to use the information in accordance with Mailchimp's Privacy Notice.
- Other Information: “Other Information” is any information that does not and cannot be used to reveal your identity or that of another individual, such as information which has been fully and permanently anonymized and aggregated. Mailchimp uses this information to facilitate operation of the Sites.
How Does Mailchimp Collect Information?
Mailchimp and Mailchimp's service providers collect Personal Data and Other Information in a variety of ways, including:
- Through the Sites: Mailchimp collect information through the Sites, e.g., when you submit a 'Get in Touch' form, register for a webinar, contact us, subscribe to our email newsletter, download content (e.g. whitepapers).
- Offline: Mailchimp collect information from you offline, such as when you attend one of our events.
- Through You: Mailchimp collects information such as your location or your preferred means of communication when you voluntarily provide it.
- Information From Other Sources: In order to enhance Mailchimp's ability to provide relevant marketing, offers, and services to you through Mailchimp, Mailchimp obtain information about you from other sources, such as public databases, joint marketing partners, social media platforms, as well as from other third parties.
- Through Your Browser or Device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Sites (such as the Apps) you are using. Your “IP Address” is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP Address may be identified and logged automatically in our server log files whenever you access the Sites, along with the time of the visit and the page(s) that you visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications and other services. Mailchimp uses IP Addresses to calculate usage levels of the Sites, help diagnose problems with its servers, administer the Sites, and for monitoring the regions from which you navigate to Mailchimp’s Sites.
- Through Cookies and Other Similar Technologies: "Cookies" include commonly used pieces of information in the form of small files that are placed on an individual’s device to enable the individual to more easily communicate and interact with the Sites. When you visit Mailchimp Sites (i.e. a landing page hosted on Mailchimp), Mailchimp may send one or more cookies to your device. They enable Mailchimp to store information about your device which helps Mailchimp, amongst other things, to provide you with a good experience when you browse Mailchimp Sites and enhance the level of services and functions provided. Mailchimp also uses third parties to serve advertisements on other websites that may be of interest to you, based on information collected about your use of Mailchimp Sites and other websites. To do so, these companies may place or recognize a unique cookie or similar on your browser. Mailchimp recognizes automated browser signals regarding tracking mechanisms, which may include ‘do not track’ instructions. Please review Mailchimp's Cookies Statement for more information.
- By Aggregating Information: Aggregated Personal Data does not personally identify you or any other user of the Mailchimp Sites (for example, Mailchimp may aggregate Personal Data to calculate the percentage of Mailchimp page visitors who have a particular telephone area code).
Mailchimp tracks visitors using browser cookies. Every time a visitor lands on your website, Mailchimp will check for the presence of an existing tracking cookie. If one does not exist, Mailchimp spins up a unique cookie for that visitor and will log every page that person visits moving forward.
There are a few things to be aware of in regards to how Mailchimp handles tracking cookies:
- Visitors will be tracked anonymously even before they become contacts. If and when a visitor fills out a form, Mailchimp will associate their previous page views based on the tracking cookie.
- If a visitor deletes his or her cookies, he or she will be considered a new visitor and will be assigned a new cookie. However, Mailchimp will automatically deduplicate form submissions coming from the same email address, even if different browser cookies were associated with the submissions.
- Since cookies are unique to a browser, if two people share a single computer, their submissions will be associated with the same contact record. This deduplication by cookie ensures that if a contact submits multiple forms on your website using different email addresses, all submissions will be associated with a single record in Mailchimp since they are all from the same contact. Keep in mind that if you submit multiple test submissions from one browser with different email addresses, these submissions will overwrite each other on a single contact record in Mailchimp due to the common tracking cookie. The best way to test submissions, if you don't want them to be associated with the same contact, is to test using the private browsing mode of your web browser.
Mailchimp will also attribute visits to a contact if the contact clicks a link in a tracked marketing email which directs to a page with the Mailchimp tracking code installed. Lastly, the Tracking Code API can also be used to track visitors in Mailchimp.
Full details on Mailchimp’s Privacy Policy can be found here.
9.2 Contact Forms and Email Links
Should you choose to contact us using the contact form on our Contact Us page, the data that you supply will be forwarded to Mailchimp and Salesforce. Mailchimp provides us with marketing automation services and we consider Mailchimp to be third party data processors (see section 11 below). Salesforce provides us with CRM services and we consider Salesforce to be a third party processor (see section 11 below). The contact details you submit will not be stored on the WeBuild-AI.com website database.
Should you choose to contact us via email, the data you supply will be processed in Google Mail and Google Drive.
9.3 Email Newsletter
If you choose to join our email newsletter, the email address that you submit to us will be forwarded to Mailchimp and Salesforce. Mailchimp provides us with marketing automation services and we consider Mailchimp to be third party data processors (see section 11 below). Salesforce provides us with CRM services and we consider Salesforce to be a third party processor (see section 11 below). The email address that you submit will not be stored within the WeBuild-AI.com website’s own database.
You can subscribe to the email newsletter through an online automated process should you wish to do so but you do so at your own discretion. Some subscriptions may be manually processed through prior written agreement with the user. Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003.
Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email content. Subscriber activity is tracked and stored in Mailchimp and Salesforce for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no means a comprehensive list]. This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.
Your email address will remain within Mailchimp’s and Salesforce’s database for up to 3 years from the date of your consent, or for as long as we continue to use Mailchimp’s services for email marketing or until you specifically request removal from the list. In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003, subscribers can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.
If you are under 16 years of age you MUST obtain parental consent before joining our email newsletter.
While your email address remains within the Mailchimp’s database, you will receive periodic (approximately once a week) newsletter-style emails from us.
Should you decide to opt out of any further communication, you have the option to delete your profile data from our system entirely at any time by emailing dpo@webuild-ai.com to request you be unsubscribed and removed.
On some occasions, we may also source business contact info of prospects (from Lusha.com - see section 11 below) for business prospecting purposes, where there is legitimate business interest. Recipients can unsubscribe using the unsubscribe links contained in any such email, or by requesting removal via email to dpo@webuild-ai.com.
Resources & Further Information:
EU General Data Protection Regulation 2016 (GDPR)
Privacy and Electronic Communications Regulations 2003
Privacy and Electronic Communications Regulations 2003 – The Guide
10. ABOUT THIS WEBSITE'S SERVER
This website is hosted by Sqaurespace a Platform as a Service website hosting provider. We consider Squarespace to be a third party data processor (see section 11 below). All traffic (transferral of files) between this website and your browser is encrypted and delivered over HTTPS.
11. OUR DECLARATION OF THIRD PARTY DATA SUB-PROCESSORS
We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in section 2.0. All of these third parties are certified to the EU-US Privacy Shield (2016) Framework.
- Google (for website analytics) https://www.google.com/intl/en-GB/policies/privacy/
- Mailchimp (for contact management, website forms, marketing automation services, and email marketing) https://www.intuit.com/privacy/statement/
- Squarespace (for hosting this website) https://www.squarespace.com/privacy
- Salesforce (for sales administration and account management purposes) https://www.salesforce.com/com...
- LinkedIn (social media) https://www.linkedin.com/legal/privacy-policy
- X (social media) https://x.com/en/privacy
- Instagram (social media) https://help.instagram.com/search/?helpref=search&query=privacy%20policy
- Google Adwords and remarketing (digital advertising) https://policies.google.com/te...
- Lusha.com (for sourcing business contact info of prospects where there is legitimate business interest)
- Gista: https://gista.co/privacy
The activities within which each of these Data Processors participates have been recorded within the applicable Privacy Impact Assessments (also known as Data Protection Impact Assessments under GDPR).
12. COOKIE POLICY
This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.
We use both session-based and persistent cookies, dependent upon how you use or interact with our website. Cookies are small files saved to the user’s computer or mobile device that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser deletes them, or until they expire.
Google Analytics
The cookies in use to deliver Google Analytics service are described in the table below.
Cookie:
__utma
__utmb
__utmc
__utmv
__utmz
These cookies are used to store information, such as what time your current visit occurred, whether you have been to the site before, and what site referred you to the web page. These cookies contain no personally identifiable information but they will use your computer’s IP address to know from where in the world you are accessing the Internet.
Google stores the information collected by these cookies on servers in the United States. Google may transfer this information to third-parties where required to do so by law, or where such third-parties process the information on Google’s behalf.
Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.
Mailchimp
Mailchimp uses cookies as described on their website.
- Essential website cookies: These cookies are strictly necessary to provide you with services available through our Websites.
- Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
- Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you.
- Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
- Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes too.
The cookies in use to deliver Mailchimp’s service are described in the tables below. (Mailchimp service use is explained earlier in this Privacy Domain: Mailchimp.com
The WeBuild-AI website has the Mailchimp tracking code, and as such, the cookies outlined on their website may be set on your browser when visiting the WeBuild-AI site.
12.1 Google Analytics Opt-out
In order to provide website visitors with more choice on how data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to stop data being sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not affect usage of the website in any other way. A link to further information on the Google Analytics Opt-out Browser Add-on is provided below for your convenience.
http://tools.google.com/dlpage...
For more information on the usage of cookies by Google Analytics please see the Google website. A link to the privacy advice for this product is provided below for your convenience.
http://www.google.com/analytic...
12.2 Disabling Cookies
If you would like to restrict the use of cookies you can control this in your Internet browser. Links to advice on how to do this for the most popular Internet browsers are provided below for convenience and will be available for the Internet browser of your choice either online or via the software help (normally available via key F1).
- Internet Explorer
https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d
- Google Chrome
https://support.google.com/chr...
- Mozilla Firefox
http://support.mozilla.org/en-...
- Apple Safari
https://support.apple.com/en-gb/guide/safari/sfri11471/mac
13. EXTERNAL LINKS
Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites, similar to; google.com or facebook.com.)
The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.
14. ADVERTS AND SPONSORED LINKS
This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.
Clicking on any such adverts will send you to the advertisers website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computers hard drive. Users should therefore note they click on sponsored external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.
15. SOCIAL MEDIA PLATFORMS
Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.
Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.
This website may use social sharing buttons from LinkedIn, Instagram and Twitter which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account. We consider LinkedIn, Instagram, Facebook and Twitter to be third party data processors (see section 11 above).
16. SHORTENED LINKS IN SOCIAL MEDIA
This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses] (this is an example: https://bit.ly/2jP0mdn).
Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.
17. CONTACTING WEBUILD-AI
At WeBuild-AI we are committed to providing you with full transparency with regard to your information rights. If you have any questions about this Privacy Policy, or if you would like to exercise any of your statutory rights please write to
The Data Protection Owner, WeBuild-AI Limited, 1 Poultry, London EC2R 8EJ or email: dpo@WeBuild-AI.com
Even with the best of intentions, we know things can go wrong. So, if for any reason you are not entirely satisfied with any aspect of our information rights practices, please let us know as soon as possible . We’ll investigate the situation and where necessary, set about putting things right as quickly as possible. We will also take steps to avoid similar problems happening in the future.
Please note, all electronic correspondence, including emails, are subject to the terms of this privacy notice.
18. CHANGES TO OUR PRIVACY POLICY
This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.